Show me a guy who is frustrated that his wife is never in the mood and I'll show you a guy who is making very simple mistakes. You see when the guy starts getting turned down for sex, his first assumption is that she doesn't like sex anymore.

He doesn't say "What am I doing wrong?"

It just feels like she doesn't like sex as much.

He'll then convince himself that her libido has decreased. He'll come with a reason why, too. The truth is women don't forget how to get turned on. It doesn't work like that. In fact, every time I have helped a client improve his sex life using simple "but unconventional" advice, the guy always had a really good reason for why his partner didn't want to have sex anymore.

He's basically saying "Help me fix her!"

The problem is she's not broken.

It's like a watching a bad comedian get angry with the crowd because they're not laughing.

If you want a difficult outcome, you have to shift your focus.

And in every case where I have heard guys give me a brilliant reason for why she doesn't want sex with him anymore, it just so happens that the guy is doing a bad job at something simple. And that is "increasing his desirability".

That's the first thing a guy should focus on.

There are 2 basic ways to become more sexually appealing.

Make physical changes.
Make mental changes.

As far as physical changes, you can groom yourself more. You can start exercising. You can upgrade your wardrobe a little.

As far as mental changes, this is the fun part. You can massively increase your desirability in a few days just by upgrading your outlook on life.

What do you think she is going to find more desirable? A guy who complains about his job, life and behaves as if the whole world is falling apart or a guy who is calm. A guy who smiles when things don't go the right way because he knows there is always a solution.

A guy who expects great things to happen.

Project desirable traits: confidence, compassion, optimism, respect for others, etc.

In the future, anytime you hear a guy complain about his wife's low sex drive -- along with a really good reason -- kindly ask him what has he done recently to improve his desirability?

That's the very first step.

Don't ask him to elaborate on the reason why she doesn't want sex. He can talk for months about it. Just politely ask him a few more questions like:

When was the last time you made her feel sexy?
What's your method for making her feel amazing about herself?
What's your top 3 strategies for initiating sex?
What are your favorite tactics for increasing sexual tension so that she becomes playful, loving and squirming with desire?
What's your top 5 methods for increasing your sexual value?

In order to keep a woman "in heat", you have to push her sexual buttons because she's designed to get turned on. If you refuse to increase your sexual value, you're making one of the biggest seduction mistakes because that's the first step.